Promoting Your RUST Server
Last updated: July 25, 2021
Promoting your RUST server (that you may have found using my other guide on choosing a RUST server hosting provider) can be difficult if you’re unsure how and where to start. In the past, I have used various ways to promote my servers. I have compiled a list of 3 steps to promote your rust server based on my own personal experience.
1. Creating Promotional Material
Creating promotional material is the first step towards success. You need to have plenty of relevant content.
Videos are a fantastic way to show off your server on social media and websites. It’s much easier to show a player why to join your server.
Take plenty of interesting screenshots of your server. Screenshot raids, buildings, party members fighting. Anything that shows off your server in a positive and fun way. The more creative you are with the imagery the more likely you are to draw in new players.
Ask your current members to help out with this process. You could give away a prize for the best daily upload. It’s an easy free way to build up content and show off your server.
If you’re creative and know how to edit images on Gimp, Photoshop, etc. You should start creating your own branding for your server. Make a logo, create server banners and edited photos that will make your server look more professional.
As a player looking for a server, I always join well-developed and highly active servers that look like they are professionally run. If you put no effort into promoting and visually making your server look nice. You will just blend into the other thousands of servers that come and go on a daily basis. It takes time to build up a lot of content and create promotional material but it’s all worthwhile and will help you with the next step on my list.
2. Create a website or ENJIN Clan Page
Creating a website or Enjin page is a fantastic way to help promote your server. With a website, you can easily link new players to your server and show them what your community has to offer.
If you’re unable to create your own website I would suggest using Enjin as it has a free option to get you started.
Enjin is a fantastic place to build a clan website and already boasts that it has over 300,000 community-related site pages. With more than 18.5 million registered users. It’s the social media platform for gamers and tech nerds. It’s more widely known in the gaming community for its free website builder functionaility.
The website builder is fantastic for players looking to promote their server but doesn’t have the skills to build their own website.
Enjin offers 3 varied packages:
- Free – $0 Per month Forever
- Advanced – $8.99 Per Month
- Ultimate – $29.99 Per Month
The free service is a great way to get started and offers many good quality features that will allow you to run a pretty successful clan website.
Top features on the free package include:
You can easily sync your main game server to your clan page with this great feature. It allows the community to link to your server easily, making the game more accessible.
Everyone has a profile when they sign up to Enjin so it’s easier to manage all your players on your server. It’s a great place to build a community and keep your players active.
A built-in forum board allows you and your players to community outside of the game.
This is a great space to create events and build community topics.
The store feature is useful when you build up your community as it gives you a chance to make money out of your server. You can sell extra features, server items and clan ranks.
These are just a couple of reasons to create a clan page on Enjin. If you find that you enjoy the free version of Enjin it is definitely worth upgrading your membership. Promoting your server takes some serious work, but can reap many rewards if you’re willing to put in the effort. The most popular servers I have played on always have their own website or Enjin page.
For an idea of the cost of Enjin, check out their current pricing plans:
3. Use Free Server Lists
Promoting your server on a server list can be difficult if you’re not willing to pay for the premium account. Hundreds of servers are activated daily and added to all the overpopulated listing sites. It can be very difficult to promote your server this way unless you’re willing to do a bit of work to make your server stand out.
Here are a few suggestions to make your server listing stand out:
- Choose an interesting name
- Make an eye-catching banner
- Use unique Graphics
- Use stop motion
- Add tags to your server
I always find that I’m drawn to the server listings that have moving images. It requires a bit of skill to make this type of banner. However, I always notice that animated banners have the ability to contain a lot more information than static banners.
If you create an animated banner then you should include:
- The Server Name
- Server IP
- Mods and Plugins
- Playing Schedule
- Server Location
- Community Website or group
- PVP or PVE
- Free Kits
- Additional Features
Try to make your server listing as unique as possible. If you have the time, check on your server listing daily and see how you can make changes on a daily basis to improve your ranking over time.
Get players to upvote your server
If you already have friends that play on your server (which you may have found on my best RUST server hosting list on the home page), ask them to upvote your listing on the server pages. Upvoting is one of the main factors when it comes to ranking on a listing site. The more upvotes and positive feedback you have the higher your position. Try to vote daily to improve your rank.
Suggested Server listings:
Promoting your server is one of the most important aspects of owning a server. These are just my top suggestions for getting started. Once you have some promotional material and a website you can easily start posting these videos, links and images on other platforms such as:
Remember the more work you put in, the more players you can potentially get.